Rohit & Eddie
Rohit & Eddie
Rohit & Eddie
One made AI reliable enough to run across thousands of store locations and a $600M P&L. The other learned freight from a UPS truck to a DHL GM's desk, then built the routing software FedEx Ground contractors still run their business on. ROED is that same instinct, aimed at the part of the job that still runs on email and spreadsheets: turning an RFQ into a paid invoice.
I spent 11 years on the founding team of an enterprise AI startup that sold to Verint, then took that into operations: deploying AI across 4,000+ Walmart stores, running a $600M+ P&L at 7-Eleven, and using it to cut delivery costs 30% at Alto Pharmacy. ROED is that track record, pointed at freight.
I drove for UPS, then ran operations as a DHL general manager. As founding product manager at Beans.ai, I led the route app most FedEx Ground contractors still run their business on from concept to launch, then spent years building products at Amazon, Walmart, and eBay. ROED is what that arc adds up to.
We built ROED because every operator we talked to was reaching for an AI fix before the foundations were even in place. So we built software that gets the foundations right first, and knows when AI actually helps, not just when it's trendy.
Most AI tools put a human in the loop just to rubber-stamp what the model already decided. ROED works the other way. AI sits inside your team's process, not the reverse.
That's the whole job: know when a rule beats a model, and know when a human has to make the final call. Everything else is details.